As if our goals were not ambitious enough, we’ve been made aware the Guinness World Record we are attempting to break at The Great Cut—Most hair donated to charity in 24 hours.—has not only been broken, but shattered.

While details are scarce, the official record now states:

You could say the news was discouraging. Just when the hair donations and registrations were coming in hot, when we cautiously thought just maybe we can actually pull this thing off...we’ll now have to collect and donate almost double the amount of hair we’d previously set our crosshairs on.

Good thing El Moreno is going all in.

We have been hitting every angle we can possibly think of. What more can we do?

We’ll tell you what we’re not gonna do: give up. We are too deep in this thing. And with 14 days remaining before the cut of all cuts, we must redouble our efforts.

As we stand at the edge of a seemingly impossible goal, we humbly beseech your help in our quest. Here’s what you can do:

1. Share this video.
2. Contact salons and barber shops in your area and tell them about The Great Cut—they can mail hair donations they have previously collected.
3. Personal calls, texts or messages to your friends, family and acquaintances with long hair, asking if they will consider donating to The Great Cut.

For your assistance we are eternally grateful. Only time will tell….if The Longhairs will prevail.