Blue Collar PrideThe Hands That Built America.
In 2014 he'd had enough with the lack of respect for the trades. That’s when he took it upon himself to launch Workforit, a brand dedicated to the blue collar worker, and restoring pride in blue collar work.
Working For It With DMAXRYNO
Look around. You’re surrounded by things built by the American blue collar. Every road, structure, bridge and yard of concrete—and the steel, block and brick they’re made of—was forged into existence by men and women willing to get their hands dirty. These are the jobs we should be proud of. Restoring that pride is the mission of DMAXRYNO [dee/maks/r-eye-noh].
We’re talking construction, mining, maintenance, agriculture and manufacturing to name a few. The jobs where you physically bust your ass to earn your keep. The jobs many of us have been led to believe we’d be considered a failure if we ended up doing them.
DMAXRYNO will tell you different. What he sees is massive opportunity to make serious money and build a career from a young age, paired with the intrinsic pride and satisfaction of getting a job done right.
DMAXRYNO is Right
With explosive growth on his YouTube channel, a global reach with his movement and a roughed-up blue collar mane, it’s clear there is an army of people out there searching for a brand just like this.
You can hear his story, insights on hard work and what it means to Workforit when you listen to DMAXRYNO on Let It Ride.
What you'll hear about
Bros On This Episode
Co-Founder, President & Chief Follicle Officer for The Longhairs, El Moreno is a husband, father, athlete and creator. He makes most of what you see and interact with on The Longhairs websites.
A former Reconnaissance Marine native to San Diego, El Sicario is The Longhairs’ Warehouse Manager. In touch with his Chamorro heritage, he’s an avid supporter of hair equality and saving bros from the treacherous grasp of inferior hair ties.
Video Producer for The Longhairs, El Garvinski is a media solutions expert and active health advocate. He directed/produced the iconic Hair Ties For Guys commercial in 2014, and continues firing off heavy content for The Longhairs.