Getting STRONG With Adam Von Rothfelder

In Advocate by El Moreno5 Comments

Electrician, Fighter, Model…Strong Coffee

Attention coffee lovers, fitness enthusiasts and aspiring entrepreneurs. We're thrilled to welcome a true renaissance man, Adam Von Rothfelder, whose journey has been nothing short of extraordinary.

From a union electrician to a rising professional fighter, from gracing the runway as a Versace model to starring on reality TV, Adam has walked many roads. Yet it’s been his role as a father, coach and gym owner that has fused him into the man he is today: the founder and CEO of Strong Coffee Company.

Adam Von Rothfelder on an episode of Let It Ride

The Inception of Strong Coffee Company

Recalling the turbulence of building a business, Adam narrates the inception of Strong Coffee Company, a brand that offers a perfect blend of health and taste in a cup of fair-trade, instant coffee packed with adaptogens.

With a mantra of "No Brewing. No Blending. No Bullsh!t." Strong Coffee Company epitomizes Adam's philosophy: Striving To Reach Our Natural Greatness (STRONG). His stories of loss and success are a testament to his determination, unwavering spirit, and a deep-seated belief in himself.

Packages of Strong Coffee,  an Adam Von Rothfelder company.

Like a STRONG cup of protein-packed black coffee, this episode promises a jolt of exhilaration, compelling you to strive for your own natural greatness. Get motivated, and maybe, just a bit more caffeinated!

Adam Von Rothfelder and Kaleb Fossum on Let It Ride
El Moreno aka Lindsay Barto on et It Ride, interviewing Adam Von Rothfelder

What you'll hear about

  • Getting recruited by Versace
  • Training top NFL athletes and billionaires
  • The inception of STRONG Coffee Company
  • Dealing with family loss and pushing through
  • Losing millions of dollars and still winning
Delve into the life of Adam Von Rothfelder, a man as interesting as the robust flavors in his Instant Cacao Latte.


Watch Adam Von Rothfelder on The Longhairs podcast.


Right here, or find Let It Ride wherever you listen to podcasts.
Adam Von Rothfelder

Adam Von Rothfelder

Former union electrician, professional fighter, America's Top Trainer and two-time Versace model, Adam is a husband, father and the CEO of STRONG Coffee Company.



Strong Coffee Company

Strong Coffee brings a specialty coffee experience to consumers in a healthy, done-for-you, premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours.


This episode of Let It Ride is brought to you by The Great Cut 2024, where The Longhairs will attempt another world-record charity hair donation for Children With Hair Loss.

Bros On This Episode


El Garvinski

Media Producer for The Longhairs, El Garvinski stays active with communications, art and health. He produced the iconic Hair Ties For Guys commercial in 2014. After coming back from creative endeavors abroad he returned to The Longhairs to continue firing off heavy content.


What makes you STRONG?