Updated: July 22, 2020
We Burned The Ships
It was a crucible moment.
Our studio was in the old Art & Design Building in Little Italy, a neighborhood on the northern edge of downtown San Diego. We loved working in that building, the people around us and the Little Italy community. We made friends, planted roots, hosted UFC watch parties and swanky holiday mixers. It was a hell of a good time, and it was home.
We’d been there since late 2012, when we started a web shop & digital marketing agency, selling websites for $500. We established our core ideology, emblazoned our values on the walls, and implanted ourselves in the community.
By late 2016 our income and our livelihood was still the agency, we had (finally) gotten pretty damn good at what we were doing. It had been two years since we started The Longhairs. We’d been selling hard lids & hair ties for about a year and publishing content once a week. We put what we could into it, but with a full-time agency, it was still a side project.
We reached a point where we realized we couldn’t continue doing both. You can’t climb two mountains at once. We had to make a decision: choose one and go all in.
There was very little money. There was no proof. There was no guarantee. But there was never a moment of doubt.
Reluctantly, we left our home in Little Italy. This video captures what it felt like.
Today The Longhairs is our full-time vocation, headquartered in the South Bay. The agency has been dissolved entirely. As El Moreno is fond of saying, we burned the ships… and there is no going back.
This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.
The Original Post…
And The Journey Continues
The time has come for The Longhairs to leave our home in Little Italy to continue the unwavering pursuit of a global community for men with long hair.
The decision to leave a place we love was not made lightly, but this move represents the next step on the path from a start-up side project to a full time operation.
On our way out, we’re dropping the fabled Hair Ties For Guys V2 like a bomb.
Watch the epic reflection on where The Longhairs started, what our community has meant to us, and what it’s gonna take to go all in.
Where is your store in san diego? Want to buy the hat n t shirt
We don’t have a store Ivan, everything is online.
Yo Ivan! We don’t have a brick & mortar store, everything is online. You can buy hats and t-shirts online right here.
Thanks for writing in man!
that 1/4 inch, That’s what im talking about. Glad you listened. Can’t wait to get my v2’s. Keep it up!!!
You know it man!
[Oh shit, goddamn it Martha! Fuck!]
” Oh wow, ermm, I think it’s only right I too, go ‘all-in’.”
“Certainly won’t be doing tonight…”
[What did you say??!!]
“Erm nothing I’m just ordering some hair ties, [for me of course]. And they’re doing a discount hunn… Yeah bitches love a discount, ay?”
“Salutes on your new voyage, El Barto, El Rubio, El Duderino here, signing out. But as always..
LET IT RIDE!”
HAHA!! Cheers brotha!
I got the word out that these V2’s will make me a proud longhair for Christmas. Wifey or Santa best deliver the goods.
Keep it up lads! You lads are my lifeline all the way from Christchurch, New Zealand. May you find plenty of mojo in your new found dojo….let it ride all the way on the mane train.
Mojo in the dojo! Thank you JC, appreciate it man.
Also, have been to Christchurch, back in 2012. Fine city and glad to have you reppin out there!
[email protected]#$ yeah. Rock on boys!
Rocking on. Steady.
this video got me so fuckin stoked. you guys rock. keep up the awesome products and content. buying some V2s right now.
Thanks amigo. It will keep coming.
YEAH GUYS! Sad you’re leaving HQ but you are movin’ on UP to bigger and better. Things And I just bought four more packs of your ties to help you get there. Much love!
as a friend of the alter mondialist leader José Bové, i present you my condolences for you’ ve let in Little Italy your usual pizza’s and grappa bar
you are now sentenced to drink Budweiser ad eat at Mc Do’s as everybody !!!
i’m confident you find a pub where establish the longhairs non profit organization !!!
We’ll be ok Chamane! Thank you friend.