Blog Post #156: Three Years Long and Strong

This is blog post #156, and it’s a special one.

It’s special because we have published a blog post every single week since the beginning, which means this post marks three straight years of original, quality content, direct from the heart. We’ve never missed.

When we first started, we only had two people reading our blog: our moms. After a while some of our friends started reading, because we made them. Over time, as we talked it up at bars and handed out hundreds of referral cards, others started reading.

We wrote a few posts that started attracting organic traffic. We started publishing on YouTube and getting a little traction. We found that guys were searching for the stuff we were putting out there. Still, our email list and social media following grew painfully slow.

A year after we started producing content we launched Hair Ties For Guys™. Though we still had a pretty small following, the hair ties started selling.

We can’t say exactly where or when, but somewhere between years two and three we started getting real action. You guys started leaving comments. Asking questions. Saying thank you.

The hair ties picked up, we added more collections and products, launched the commercial and kept grinding. Today we have tens of thousands of readers from all over the globe.

Through everything, the content machine has produced. Every single one of those 155 blog posts has as story behind it. Every one took some heart, and some hours. Some were exceptionally grueling, encroaching into Monday, Tuesday, and once even Wednesday.

We’ve had lots of guests contribute some great posts, but even those require hours of editing and production.

Estimates will show the fastest posts in history still took at least five or six hours between the two of us, the longest ones easily over 100. But the machine carries on, fueled by an unwavering determination to achieve greatness.

There are more highlights than we can highlight, but you can find some gems sifting through collections like these:

Yet every time we hit publish, the next week’s post looms: the content, and it’s demands. We’re ready for it, and shall tire not.

The lesson here: if you do anything meaningful for 156 weeks in a row, good things are going to happen. People will start paying attention. It’s the long game.

Don’t be fooled by promises of get rich quick, rock-hard abs in days or overnight success. It’s all bullshit. With very rare exceptions, anything worthwhile takes time, dedication and perseverance. Poetically, it’s just like growing out your long flowing mane. There’s just no quick & easy way.

When you start, no one is going to read. Except maybe your dear old mother, and she counts. You won’t see results for months or years. Stick with it. When you make it to 156 weeks you’ll have something.

We have something, but it would be nothing if it wasn’t for you guys. It would still be just two bros making blog posts with our moms reading them. Which wouldn’t be so bad…but now it’s so much more.

To commemorate this benchmark we’re asking you to sound off with an official Longhairs ROLL CALL. Let us know you’re here. Write something like this in the comments:

1. Your Name and/or Alias
2. Where you live
3. How long your hair is

If you’re feeling extra zesty, answer one or more of the following questions in your comment:

• Why did you start growing your hair out?
• How did you first find out about The Longhairs?
• What was the first blog post you remember reading or seeing?

Just for a little example, and since we’re part of this community too, both of us have commented on this post below.

Lastly, follow us on our social channels if you don’t already. Show some love.

And we can’t wait to read your comments.